Study+Evolution

2007.10.15 Announcement on 21st Century Organization Blog

 * http://c21org.typepad.com/21st_century_organization/2007/10/with-facebook-e.html**

From Word file
 * DRAFT COPY Announcement to the 21st Century Organization Group Inviting Participation**

With Facebook everywhere colleagues Bill Anderson, Victoria Axelrod and I are planning a study that begins with “Do Facebook Groups support business development?” and “How do Facebook Groups create business value, or not?” As our interest in the dynamics of Facebook Groups for business started here in this 21st Century Organization Group, we wanted you to be the first to know. We also wanted to give you the opportunity to react to our study plan before we announce more broadly, and invite participation from any owners of Facebook Groups created with business focus. In brief this is what we plan. 1. Assemble a group of 10 business focused Facebook Groups. 2. Between November 15 and February 15 track activity using a common measurements form. 3. Co-produce a report. We have a more detailed study overview to share with anyone interested in joining our study. We’re very grateful to group member Jeffrey Keefer for pushing us to refine our study approach. Also to Niki Lambropoulos, a PhD program candidate at the University of London, for joining the project team as an advisor on research methodology. I’m also delighted to announce that Dave Duarte, based in Capetown South Africa, is our first study participant. His Huddlemind Labs Facebook Group will be participating [|http://www.facebook.com/group.php?gid=5180558532] So you are aware we are planning to include this 21st Century Organization Facebook Group as a study participant. We welcome feedback on what we plan and look forward to responding to any questions or suggestions that you have. We look forward to sharing our progress. Until November 15 we are focused on adding to our list of study participants and planning for study launch. Sincerely Jenny Ambrozek, Bill Anderson and Victoria Axelrod